Private-Label Brands
You own a brand and need shoes that carry it, launch after launch.
- Your logo, labels and packaging on the product
- Authorized artwork only, fixed at sample approval
- Reorders produced from the approved spec on file
How you buy · Jinjiang, China
Footwear Solutions Routed by How You Sell
The same shoe carries different risks for a brand launch, a retail assortment and an ecommerce catalog. Pick your route and the page ahead speaks your language.
Pick your route
Three programs, built around three ways of selling
Each route gets its own RFQ checklist and its own failure modes. Importers and sourcing teams can brief Keytop directly from the route that matches their channel.
Retail Chains
You buy against assortment slots, size curves and a fixed calendar.
- Size curves agreed per store profile, each size ordered at its own minimum
- Store labels, cartons and packing rulebooks quoted in
- Schedule planned backwards from the floor date
Ecommerce Brands
You sell SKUs where fit drift, bad barcodes and weak unboxing show up in reviews.
- Consistent fit against the approved sample, every reorder
- Barcodes and platform labels applied to your files
- Branded packaging as part of the product spec
Not sure which route you are?
Answer whichever line sounds like you. The route follows.
I own a brand
Your name goes on the shoe. Go to Private Label
I buy for stores
Assortments, size curves and packing rulebooks. Go to Retail Programs
I sell online
SKUs, barcodes, unboxing and reorders. Go to Ecommerce Programs
I source for clients
Importers and sourcing teams brief straight from here: product family, quantity, destination and evidence needs.
I have a design, no brand yet
Start from the product side: Customization (OEM / ODM)
I am several of these
Common for growing buyers. Say so in the brief; all routes run through the same factory and order process, so nothing is duplicated.
Whichever route you pick, the order terms are identical. Choosing “wrong” costs nothing; the route only changes which questions we ask first.
Same order process, every route
Four order terms that never change
Whichever route you take, these four rules are the frame the quotation is built inside.
Fact 01
Order start
1,000 pairs per style, color and size (1,500 for sandals, slippers and slides). Sizes follow an agreed run; extra styles or colors are separate order lines.
Fact 02
Sample policy
Sample and courier costs are covered by the buyer, and the sample fee is refunded once the bulk order is placed.
Fact 03
Payment
T/T with at least 30% deposit, balance before shipment. Sample orders are paid in full before dispatch.
Fact 04
Dispatch & markets
From Xiamen or Shenzhen on FOB or CIF terms, mainly to Europe, North America, the Middle East and Australia/New Zealand.
Repeat orders: approved specs, artwork and packing rules stay on file on every route, so reorders start from the accepted version.
See How Customization RunsInside the factory
Every route runs through the same real factory
First-party photographs from the Jinjiang facility: the sample room where programs start, and the stitching and assembly lines that scale them.
Request evidence for the actual order.
Share your checkpoints, inspection needs and document requirements; applicability is confirmed by product and order.
See More Factory Context
Solution questions, answered straight
For buyers deciding which program page to read next.
Which solution should I choose?
Choose by how you sell: own brand goes to Private Label, store buying goes to Retail Programs, online selling goes to Ecommerce Programs. Importers and sourcing teams can brief directly.
Do the routes have different minimums or terms?
No. Every route runs on the same order terms: 1,000 pairs per style, color and size, T/T with at least 30% deposit, paid samples refunded at bulk, dispatch from Xiamen or Shenzhen.
I am an importer without a brand. Where do I start?
Start from the product: pick a footwear family, then send quantity, destination and evidence needs. No brand assets are required for an unbranded program.
Can one program serve several channels?
Yes. State the channels in the brief; labeling and packing are quoted per channel while the product spec stays shared.
Do you publish case studies of client brands?
No. Client programs are not used as marketing material. Judge the factory on samples, factory evidence and the way the first brief is handled.
What if my buyer type is not listed here?
Send the brief anyway with a note on how you sell. If the program fits the 1,000-pair manufacturing model, it gets a straight answer either way.
Know your route? Say it in one line.
“We are a brand / a retailer / an ecommerce seller / a sourcing team, we need X pairs of Y for market Z.” That one line starts the right conversation.